Experts in Beverage Brands and Hospitality Solutions
The Blank Canvas Collective is a team of creative and operational experts with a passion for transforming ideas into thriving businesses. With over 50 years of combined experience across branding, product development, operations, and marketing, we specialise in two key areas:
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Crafting standout alcoholic and non-alcoholic beverage brands.
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Optimising the financial and operational performance of bars, restaurants, and hospitality venues.
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Our Philosophy
We understand that while the hospitality industry can be glamorous, long-term success is built on a foundation of smart strategies, efficient systems, and robust financial planning. Our mission is to provide clients with cutting-edge concepts that are not only trend-leading but also operationally sound and highly profitable.
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What We Offer
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Turnkey solutions from concept and design to execution and beyond.
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Comprehensive services for beverage brand development, including branding, liquid creation, licensing, route-to-market strategies, and marketing optimisation.
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Tailored operational and financial strategies that empower hospitality venues to excel in a competitive landscape.
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At Blank Canvas Collective, we’re not just consultants—we’re partners in your success. We work alongside you to deliver innovative, data-driven solutions that help your business thrive.
our vision
To be the driving force behind innovative beverage brands and thriving hospitality businesses. At Blank Canvas Collective, we envision a future where every concept is brought to life with creativity, precision, and profitability at its core.
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We strive to empower our partners by delivering cutting-edge solutions that blend industry-leading expertise with a passion for excellence—turning bold ideas into successful, sustainable ventures.
the collective
Thomas Aske
founder
With over 20 years of experience in the drinks and hospitality industries, Thomas Aske is a highly accomplished professional, known for his innovative approach to beverage brand development and hospitality consultancy. As co-founder of multi-award-winning establishments such as Black Rock whisky bars and Whisky Me—the UK’s largest whisky subscription club—Thomas has demonstrated a deep passion for creating exceptional customer experiences and building impactful brands.
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Through Blank Canvas Collective, Thomas leads a team of experts delivering end-to-end solutions for beverage and hospitality businesses. His expertise spans strategic planning, branding, liquid development, licensing, route-to-market strategies, financial optimisation, and operational efficiencies. From concept creation to execution, he provides comprehensive support to help businesses thrive in competitive markets.
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Thomas has collaborated with global industry leaders such as Diageo and LVMH, launched multiple award-winning ventures, and contributed extensively to education and innovation in the drinks sector. Whether developing unique products, streamlining operations, or curating unforgettable experiences, Thomas’s dedication to excellence and creative vision set him apart as a trusted partner for success.​
Simplicity is the key to brilliance
Bruce Lee